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Using this technique, leads are assigned a numerical value (or score) to determine where they fall on the...

(We talk about more strategies later.) Whenever someone outside the marketing world asks me what I do, I can't...

If you are planning to make money off a blog, you need to find out whether the niche you’ve chosen is profitable.How...

"May I speak to Lindsay Kow-low-witch?" asks the telemarketer on the other end.Let's start with defining a lead,...